Posted By Industrial Web Solutions Marketing Team on July 29, 2010

Using Language that Reaches Your Audience

The deeper your understanding of your customers, and those target audience groups you wish to persuade to become your customers, the stronger your communications with them will be. Your target audience groups have very particular ways of communicating what they need from you. They use specific language to refer to those needs when they speak with your sales people on the phone or in person and when they search on the web. If this language does not appear in the titles, headings, meta data, links, and body copy (text) of your website pages, as well as your email marketing copy, or any of your off-site content such as blogs, newsletters, pay per click ads, social media sites, press releases, and banner ads, then they are not likely to be finding and interacting with your information.

Professional keyword research is important to your business because it provides you with the language you need to reach your audience groups who are actively searching for what it is you offer. An experienced keyword research professional utilizes industry tools and techniques to uncover the language your target audience groups use to refer to what it is you offer. There are many lists of valuable keywords that refer to the different aspects of your business that are needed. These include keywords and phrases referring to: your overall business; your specific products; your specific services; your specific brands; and any other marketable aspect of your business that is searched.

Whether you are establishing adgroups for your pay per click AdWords campaign or writing a blog post, your lists of researched and analyzed keywords and phrases provide you with the essential language you need to incorporate into your writings in order to ensure your content can be searched and found. Additionally, you will have more success attracting and maintaining the interest of your targeted readers by using language that is recognizable and known to them.

If you’re looking for professional Keyword Research & Analysis contact Industrial Web Solutions.

Category: Websites, content creation, content targeting, google, industrial marketing, mobile web marketing, newsletter marketing, online marketing, search, seo, social networking, website content | No Comments »
Tags: content writing, copywriting, email marketing, keyword lists, keyword research, online communications, online newsletters, ppc, seo, social networking

Posted By Industrial Web Solutions Marketing Team on July 27, 2010

If you want to be sure to be found in Twitter by people searching your company directly, or by topics relevant to their interests, then you have to keep tweeting. Twitter’s search tool accesses its database for recent post activity. When you don’t make frequent posts you disappear into oblivion (for all intents and purposes).

One of the easiest ways to make posts is by repurposing articles, news stories, and blog posts by mentioning them and attaching them to Twitter. Be sure to optimize the titles for the audiences you want to attract. And by all means, open up the floor for discussion. The surest way of gaining some audience traction in Twitter is to engage your target audience groups in a stimulating discussion about topics that affect them directly. Demonstrate to them that you know what is important to them and that you offer valuable and insightful views and information. If you find the conversation is getting pretty specific about their needs, then invite them to continue the conversation by phone.

Having customers link to your Twitter account means nothing if you fail to tweet. The value of the tool is the access it provides you to individuals and businesses who can benefit from what you offer – your insight as well as your products and services. Take advantage of the opportunity to let people know what a great resource you are. Keep track of the topics you initiate and see them through. If they are not stimulating any conversation, pick a new topic. Look to news sites and business reports for ideas. And keep tweeting!

Category: Sales, brand management, mobile web marketing, networking, online marketing, professional networking, social networking | No Comments »
Tags: social media, social networking, tweet, twitter

Posted By Industrial Web Solutions Marketing Team on July 22, 2010

Back in late January of this year, Google released the beta version of ‘Your Social Circle.’ The idea behind the development is to make search more relevant to you by including results from those listed in your social circle. For example, if you have a colleague in your contacts who has just made a blog post about a topic that is relevant to a search you just made, a link to it will appear at the bottom of page one of your search engine results. You may also see a link to other relevant results that says: Results from people in your social circle for [the term you searched].

This type of personalized search can be used to reach targeted audience groups within your social circle. If you have organized your contacts according to industry, for example, you can publish searchable content that you know is of interest and value to each targeted group. If you are not comfortable emailing them directly on every post you make that you know would be of interest to them, you can search engine optimize and publish them online so that they have a good possibility of showing up in their ‘Results from people in your social circle…’

Building out your contacts to reach a larger number of your targeted audience groups is a really good idea for many reasons. With Google’s ‘Your Social Circle’ search results you are provided with yet another way to ensure your valuable information reaches those it is best designed to help.

Category: Blog, content targeting, google, industrial marketing, mobile web marketing, networking, newsletter marketing, online marketing | No Comments »
Tags: Google search, personalized search, your social circle