Industrial Web Solutions Marketing Team | August 27, 2009
Your website matters! According to a joint study conducted just a few years ago by ThomasNet and Google, 86% of buyers recommended or selected a new supplier or new product or service for their company based on their online experiences. GlobalSpec’s 2009 Economic Survey states that online sources represent four out of five top sources [...]
Industrial Web Solutions Marketing Team | August 24, 2009
I can’t tell you the number of times I have reviewed existing website copy and all I see is what I refer to as “me, me, me, me” writing.
Don’t get me wrong, your history, capabilities and successes should be recounted and are a great thing. Congratulations on your accomplishments! But don’t bore your readers to [...]
Industrial Web Solutions Marketing Team | August 18, 2009
For those of you unfamiliar with Lead Scoring it is just what it sounds like – assigning a number value to every action taken by a lead in the buying cycle. Each identified action, like asking a particular question via your online contact form, is assigned points. The points are tallied by a software application [...]
