Inbound Links versus Outbound Links? Which Offers Greater Value?

Industrial Web Solutions Marketing Team | September 28, 2009

You don’t hear too much about link farms anymore. They still exist and you still have to stay clear of them because they do not add legitimate value to your site. For those of you who don’t know what a link farm is, much like a Ponzi scheme that serves to profit by misleading, link [...]

Re-Positioning Online to Meet New Market Needs

Industrial Web Solutions Marketing Team | September 22, 2009

GlobalSpec’s 2009 Economic Outlook Survey points to the areas industrial respondents identified as receiving their attention despite the economic recession. Among the areas where top engineers will be spending more time and effort include:

entering new markets
researching future projects
projects to save energy (50%)
projects to reduce waste/scrap (48%)
projects to reduce quality rejects (47%)
new product design [...]

Generate Leads with a Well-Written Email

Industrial Web Solutions Marketing Team | September 14, 2009

It’s no secret. If you’re conducting an email campaign to generate leads your target audience groups need to be clear about what’s in it for them. And the strongest possible way to demonstrate that is to prove to them how you already got it for other clients. That’s right. Client success stories are the most [...]