Industrial Web Solutions Marketing Team | June 29, 2010

Heidi Cohen, one of my favorite digital marketing experts and ClickZ contributiors, recently published 25 Digital Media Questions Marketers Need to Answer. This excellent article is a must-read and offers invaluable insight to help you develop ways to embrace the new challenges in online marketing. Cohen identifies the three marketing hurdles digital media must overcome [...]

Category: Sales, Technology, Websites, behavioral targeting, brand management, content targeting, industrial marketing, mobile web marketing, online marketing, social networking | No Comments »
Tags: behavioral targeting, content targeting, internet marketing, online marketing, online media

Industrial Web Solutions Marketing Team | June 24, 2010

According to Bizreport.com’s recent post Study: Internet ‘disrupting’ trade publications a Canadian Business Press study of business information sourcing reveals that “in five of the seven sectors [retail, automotive, agricultural, travel/tourism and information technology] business to business (B2B) publications ranked second to the internet as an information source.” This means that business professionals are going [...]

Category: Online Directories, Sales, Websites, content targeting, industrial marketing, manufacturing, mobile web marketing, networking, newsletter marketing, online marketing, professional networking, search, search network, social networking | No Comments »
Tags: industrial marketing, information sources, internet marketing, internet promotion, manufacturers, online branding, search engines, supplier website, website promotion

Industrial Web Solutions Marketing Team | June 22, 2010

Website conversion is about persuading your targeted site visitors to take a desired action such as fill in and submit an online form, place a call to you, register online for your event, or even make an online purchase. Unless your website is strictly an information site and you have achieved your conversion goal just [...]

Category: industrial marketing | No Comments »
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