How to Make Sales When the Usual Isn’t Working: B&N’s Story

| August 31, 2010

I feel compelled to continue on the topic of finding new ways to generate revenue when your usual stream is dry. In my last post I talked about the need to Be First or Be Different: How to Stimulate Your Targeted Buyers’ Spending. Innovation is always a good thing. It doesn’t necessarily mean introducing a [...]

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Be First or Be Different: How to Stimulate Your Targeted Buyers’ Spending

| August 26, 2010

There is no doubt about it that being first counts. iPhone and Kindle are definitely a testament to that notion. Even though Droid phones and Barnes & Noble’s Nook are comparable products respectively, they are still not selling as well as the market leaders. Personally, I prefer Nook over Kindle. I actually think it is [...]

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Taking a Case Study Approach to Social Media Content

| August 24, 2010

I read an article by Heidi Cohen for ClickZ that talked about 5 Ways to Integrate Stories Into Your Social Media Marketing. In much the same way a case study is composed, Cohen relates ways to draw readers into the story with the purpose of developing not only interest but also “dialogue, interaction and sharing,” [...]

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