Manage Your Website for Google AdWords Success

| October 28, 2010

Managing your Google AdWords campaign requires more than just adjusting your bid and budget amounts to keep your listing ranking in the top three listing positions. To be truly effective and get the most return on advertising spend (ROAS), you must align your website with your AdWords campaign. From keywords to content to the way [...]

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Local Search, Social Networking and SmartPhones

| October 26, 2010

Based on data from 4,000 online surveys together with observed behaviors of one million consumers who agreed to have their online searches tracked anonymously, 15miles’ Fourth Annual Local Search Usage Study conducted by comScore in July 2010 demonstrates significant growth in online local search. “70 percent of respondents indicated that search engines, online Yellow Pages [...]

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How Your Website Can Reach Your Audience Among 2 Billion Internet Users

| October 21, 2010

I read an interesting post on Mashable that reported on the United Nations agency for communication and information technologies (ITU) finding that the world internet usage will surpass 2 billion users this year. With current world population estimated by the US Census at 6.876 billion, 2 billion users is a significant number for a technology [...]

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