Industrial Web Solutions Marketing Team | November 30, 2010

A couple of weeks ago I read a ClickZ post by Jack Aaronson that highlighted 5 Ways to Stand Out at Christmas. Offering some great insight, he observed that this Christmas is going to be about promoting value: “People either don’t have money right now, or they have it and are afraid to spend it [...]

Category: business development, content creation, content targeting, content writing, copywriting, email marketing, industrial marketing, mobile web marketing, newsletter marketing, online marketing, online videos, Sales, social media, website content | No Comments »
Tags: case studies, demonstrating value, industrial marketing, Industrial Web Talk, marketing copy, Sales, white papers

Industrial Web Solutions Marketing Team | November 25, 2010

Google Instant Preview is a new web browser feature that lets Google users click on a magnifying glass tool to instantly preview the web page associated with the link in the listing result. Google users now have the ability to quickly compare search results based on what the corresponding web pages look like. The term [...]

Category: brand management, business development, content targeting, google, industrial marketing, mobile web marketing, online advertising, online marketing, Sales, search, search engine marketing, seo, webiste content, website design, Websites | No Comments »
Tags: click throughs, Google Instant Preview, industrial marketing, Industrial Web Talk, internet marketing, search, search engine marketing, sem, website design, website promotion, website traffic

Industrial Web Solutions Marketing Team | November 23, 2010

Back in October, Google introduced its new online advertising solution Boost, with a test launch still exclusive to San Francisco, Chicago and Houston. Just like AdWords, Boost ads are pay-per-click performance-based. Another way for local businesses to connect with potential customers in their area, Boost may be a good solution for smaller manufacturers and suppliers [...]

Category: content targeting, google, industrial marketing, internet advertising, manufacturing, mobile web marketing, online advertising, online marketing, Sales, search, search engine marketing, search network, Technology | No Comments »
Tags: Google Boost, industrial marketing, Industrial Web Talk, internet advertising, online advertising, search engine marketing