Industrial Web Solutions Marketing Team | January 20, 2011

The use of social media among industrial professionals is an ever-growing phenomenon. More and more individuals are frequenting sites like Twitter, Facebook, YouTube and LinkedIn, for example, to post and share information about companies, industries, products, technologies, services, news, and a variety of other business-related topics. As a result, it is important now for companies [...]

Category: Blog, brand management, business development, content creation, content targeting, content writing, facebook, google, industrial marketing, mobile web marketing, networking, online marketing, professional networking, search, search engine marketing, seo, social media, social networking, Technology, twitter | No Comments »
Tags: Blog, facebook, industrial marketing, industrial talk, Industrial Web Talk, linkedin, search, search engine marketing, seo, serach engine optimization, social media, social networking, twitter, youtube

Industrial Web Solutions Marketing Team | January 19, 2011

I read a great post by Harry Gold for ClickZ recently. He received a question from a reader who was trying to wean a client off of view-based conversions as a success metric. The question was “if we can’t rely on view, what level of click revenue is considered a success?” Harry made a great [...]

Category: business development, conversion, industrial marketing, internet advertising, mobile web marketing, online marketing, tracking | No Comments »
Tags: campaign results, campaign tracking, conversion, conversion tracking, measuring roi, tracking online advertising

Industrial Web Solutions Marketing Team | January 13, 2011

2010 ended on a pretty good note according to the December 2010 Manufacturing ISM Report on Business issued on January 3rd. The PMI was at 57% – not bad, indicates growth at a faster rate – and 11 of the 18 manufacturing industries reported growth, including Apparel, Leather & Allied Products; Primary Metals; Fabricated Metal [...]

Category: behavioral targeting, Blog, brand management, business development, content creation, content targeting, content writing, facebook, industrial marketing, industrial PR, mobile web marketing, networking, online marketing, small business, social media, twitter, website content, website design | No Comments »
Tags: business development, facebook, industrial marketing, industrial web solutions, Industrial Web Talk, Sales, social media, twitter