Social Media Strategy and Branding

| February 25, 2011

I would like to point you to a great little post by Michael Della Penna for ClickZ that gives some very sound ideas for How to Get Twitter Working for Your Brand. Della Penna stated that “Twitter is also increasingly a critical communication channel for brands to win customers, drive sales, find/solve problems, and manage [...]

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Do-Not-Track: Web Tracking – the New Bogey Man

| February 22, 2011

For those of you who are just learning about it, ‘Do-Not-Track’ is a movement spearheaded by the FTC to involve government in the regulation of the gathering and use of consumer information via online technologies such as ‘cookies’ – little packets of text sent back and forth between a web browser and the server it [...]

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Google Product Search and the Industrial Marketer’s Missed Opportunities

| February 17, 2011

Although it was introduced back in September, 2009, many industrial distributors and resellers who sell products that do not need to be quoted are not yet taking advantage of shopping feeds through Google Product Search and the Google Merchant Center. The Google Merchant Center is a website where you can upload and manage your product [...]

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