The Case for Case Studies

| August 31, 2011

A case study is one of the strongest tools in your sales kit to demonstrate to potential clients how you can help them. I am not talking about a brief four or five paragraph outline of a job you did. I am speaking of an in-depth, step-by-step illustration of how your client was able to [...]

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PPC Search and PPC Social Media Online Advertising Strategy

| August 22, 2011

In order to get the most out of your online advertising PPC search and PPC social media campaigns you have to understand exactly how each channel works and what it offers you in the end. An effective strategy allows you not only to take advantage of the benefits of each channel independently but actually maximize [...]

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