Using Keyword Research to Understand Potential Customers

| September 6, 2011

In order to successfully reach your potential customers you have to address their current interests and wants. So how do you determine what those are? A good place to start is with comprehensive research into the keywords and phrases they use to search. The keywords and phrases used by your target audience groups to search [...]

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Google Wallet Makes Mobile Commerce More Attractive to Merchants

| May 31, 2011

There’s no doubt about it folks. People are going mobile. Month over the month the statics are demonstrating the growth in mobile device usage. And now Google is coming out with a new product that is sure to appeal to those who want to make a quick purchase using their Smartphone. It all started with [...]

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How to Succeed in Global Search

| May 3, 2011

A recent MarketingVox post on Global Marketing shared the story of “Jonathan Defoy, the founder and CEO of BizTree, a Montreal-based business that sells templates for everyday business transactions.” This savvy business owner grew his company by intelligently using global search. His product is a $200 template package of 1,500 pre-written everyday business documents. By [...]

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