Be First or Be Different: How to Stimulate Your Targeted Buyers’ Spending

Industrial Web Solutions Marketing Team | August 26, 2010

There is no doubt about it that being first counts. iPhone and Kindle are definitely a testament to that notion. Even though Droid phones and Barnes & Noble’s Nook are comparable products respectively, they are still not selling as well as the market leaders. Personally, I prefer Nook over Kindle. I actually think it is [...]

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Measure, Analyze and Optimize Your Social Media

Industrial Web Solutions Marketing Team | August 19, 2010

I read a terrific post on ClickZ by ROI-specialist Harry Gold who talks about the importance of measuring, analyzing and optimizing social media initiatives in much the same way one would with any other online initiative: “from impression to conversion and beyond.” Many industrial marketers are just getting used to social media and have yet [...]

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July 2010 Manufacturing ISM ROB: What Industrial Marketers Can Do As New Orders Slow

Industrial Web Solutions Marketing Team | July 8, 2010

In the July 2010 Manufacturing ISM Report On Business, Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee states, “The manufacturing sector continued to grow during June; however, the rate of growth as indicated by the PMI slowed when compared to May. The lower reading for the PMI [...]

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