Industrial Marketers Faced with Impact of Rising Prices

| March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

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Social Media Strategy and Branding

| February 25, 2011

I would like to point you to a great little post by Michael Della Penna for ClickZ that gives some very sound ideas for How to Get Twitter Working for Your Brand. Della Penna stated that “Twitter is also increasingly a critical communication channel for brands to win customers, drive sales, find/solve problems, and manage [...]

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Social Media and SEO

| January 20, 2011

The use of social media among industrial professionals is an ever-growing phenomenon. More and more individuals are frequenting sites like Twitter, Facebook, YouTube and LinkedIn, for example, to post and share information about companies, industries, products, technologies, services, news, and a variety of other business-related topics. As a result, it is important now for companies [...]

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