What Are You Doing to Increase Sales?

| January 13, 2011

2010 ended on a pretty good note according to the December 2010 Manufacturing ISM Report on Business issued on January 3rd. The PMI was at 57% – not bad, indicates growth at a faster rate – and 11 of the 18 manufacturing industries reported growth, including Apparel, Leather & Allied Products; Primary Metals; Fabricated Metal [...]

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Offline Industrial PR Strategy to Generate Buzz Online

| December 9, 2010

I read a terrific ClickZ post by Lisa Buyer a couple of days ago about how Offline Media Translates into Online Buzz. The author refers to the television interview of Facebook founder Mark Zuckerberg to point out some good PR lessons other companies can use. Buyer lists the following (please visit the link above for [...]

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Social Media in Multi-Channel Industrial Marketing

| November 16, 2010

There are plenty of articles and blog posts concerning the use and measurement of social media in business to consumer campaigns but not so much concerning its use for industrial marketing. Can industrial marketers utilize viral videos, coupons on Facebook, or a limited time offer deal-of-the-week on their blog and get the same results as [...]

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