Google Wallet Makes Mobile Commerce More Attractive to Merchants

| May 31, 2011

There’s no doubt about it folks. People are going mobile. Month over the month the statics are demonstrating the growth in mobile device usage. And now Google is coming out with a new product that is sure to appeal to those who want to make a quick purchase using their Smartphone. It all started with [...]

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Why Marketing Mix is Important

| May 12, 2011

I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]

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Foursquare Social Media: Connecting with Customers in Your City

| May 5, 2011

Many of you may not be familiar with Foursquare, the social networking city search application designed for use on mobile phones and other mobile devices. A type of word-of-mouth sharing, the application works to connect users, based on their GPS location, with recommendations posted by others, including but not limited to Friends and Followers from [...]

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