Industrial Web Solutions Marketing Team | August 24, 2010

I read an article by Heidi Cohen for ClickZ that talked about 5 Ways to Integrate Stories Into Your Social Media Marketing. In much the same way a case study is composed, Cohen relates ways to draw readers into the story with the purpose of developing not only interest but also “dialogue, interaction and sharing,” [...]

Category: Technology, brand management, business development, content creation, content network, content targeting, content writing, social media, social networking | No Comments »
Tags: case study, content writing, social media content, social media websites

Industrial Web Solutions Marketing Team | August 19, 2010

I read a terrific post on ClickZ by ROI-specialist Harry Gold who talks about the importance of measuring, analyzing and optimizing social media initiatives in much the same way one would with any other online initiative: “from impression to conversion and beyond.” Many industrial marketers are just getting used to social media and have yet [...]

Category: Blog, Sales, Technology, behavioral targeting, brand management, business development, content targeting, content writing, copywriting, google, industrial marketing, social media, social networking | No Comments »
Tags: conversions, measuring social media optimizing social media, social media

Industrial Web Solutions Marketing Team | July 27, 2010

If you want to be sure to be found in Twitter by people searching your company directly, or by topics relevant to their interests, then you have to keep tweeting. Twitter’s search tool accesses its database for recent post activity. When you don’t make frequent posts you disappear into oblivion (for all intents and purposes). [...]

Category: Sales, brand management, mobile web marketing, networking, online marketing, professional networking, social networking | No Comments »
Tags: social media, social networking, tweet, twitter