Industrial Web Solutions Marketing Team | May 3, 2011
A recent MarketingVox post on Global Marketing shared the story of “Jonathan Defoy, the founder and CEO of BizTree, a Montreal-based business that sells templates for everyday business transactions.” This savvy business owner grew his company by intelligently using global search. His product is a $200 template package of 1,500 pre-written everyday business documents. By [...]
Category: behavioral targeting, brand management, business development, content creation, conversion, google, industrial marketing, internet advertising, online advertising, search engine marketing, web analytics, website content |
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Tags: foreign sales, global marketing, google, Industrial Web Talk, IWS, search engine marketing, targeting global markets online
Industrial Web Solutions Marketing Team | April 14, 2011
Among the most basic but most difficult tasks for a small business is setting, evaluating, and managing goals. Due to the challenges of staffing and budgets, many small businesses get trapped in the survival mode of thinking and then find it difficult to focus on business development. This is an understandable but dangerous way to [...]
Category: brand management, business development, content creation, industrial marketing, industrial PR, online marketing, Sales, small business |
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Tags: analysis, branding, business goal setting, lead generation, small business, strategy
Industrial Web Solutions Marketing Team | March 24, 2011
When you mention website updates many people still think only of website design. What is often overlooked when budgets are being set aside for ‘website update or re-design’ is web content development. Oddly enough many website owners think that it is enough to put the product information developed by the manufacturer and to have a [...]
Category: business development, content creation, content targeting, content writing, copywriting, google, industrial marketing, industrial PR, mobile web marketing, online marketing, search, seo, small business, website content |
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Tags: copywriting, digital images, sale and marketing web copy, web content, web content development, website content