Industrial Web Solutions Marketing Team | August 24, 2010
I read an article by Heidi Cohen for ClickZ that talked about 5 Ways to Integrate Stories Into Your Social Media Marketing. In much the same way a case study is composed, Cohen relates ways to draw readers into the story with the purpose of developing not only interest but also “dialogue, interaction and sharing,” [...]
Category: Technology, brand management, business development, content creation, content network, content targeting, content writing, social media, social networking |
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Tags: case study, content writing, social media content, social media websites
Industrial Web Solutions Marketing Team | July 29, 2010
The deeper your understanding of your customers, and those target audience groups you wish to persuade to become your customers, the stronger your communications with them will be. Your target audience groups have very particular ways of communicating what they need from you. They use specific language to refer to those needs when they speak [...]
Category: Websites, content creation, content targeting, google, industrial marketing, mobile web marketing, newsletter marketing, online marketing, search, seo, social networking, website content |
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Tags: content writing, copywriting, email marketing, keyword lists, keyword research, online communications, online newsletters, ppc, seo, social networking