Industrial Web Solutions Marketing Team | February 3, 2011

Have you ever started a home renovation project thinking you could save some money by doing it yourself only to discover that being a carpenter is really a skill? And the project ends up taking more time and costing you more money because the professional carpenter has to fix the mess you made? Just like [...]

Category: behavioral targeting, brand management, business development, content creation, content network, content targeting, conversion, copywriting, google, industrial marketing, industrial PR, internet advertising, mobile web marketing, online advertising, online marketing, search, search engine marketing, search network, seo, Technology, web analytics, website content | No Comments »
Tags: industrial marketing, industrial web solutions, Industrial Web Talk, internet advertising, online marketing, ppc management, search engine management, search engine marketer, search engine marketing, sem, sem management

Industrial Web Solutions Marketing Team | September 28, 2010

As Gregg Stewart reminded all of us in his recent ClickZ post, Google is now requiring that all SEM (search engine marketing) agencies that act as third-party campaign managers for their AdWords clients must provide their clients with a monthly performance report that includes AdWords Costs, Clicks and Impressions (number of times the ad was [...]

Category: business development, content network, content targeting, google, industrial marketing, mobile web marketing, Online Directories, online marketing, search, search engine marketing, search network, seo, Technology | 1 Comment »
Tags: adwords, pay per click management, ppc management, reporting

Industrial Web Solutions Marketing Team | August 24, 2010

I read an article by Heidi Cohen for ClickZ that talked about 5 Ways to Integrate Stories Into Your Social Media Marketing. In much the same way a case study is composed, Cohen relates ways to draw readers into the story with the purpose of developing not only interest but also “dialogue, interaction and sharing,” [...]

Category: brand management, business development, content creation, content network, content targeting, content writing, social media, social networking, Technology | No Comments »
Tags: case study, content writing, social media content, social media websites