TIN RSS GlobalSpec RSSIndustrial Web Solutions Marketing Team | August 24, 2010
I read an article by Heidi Cohen for ClickZ that talked about 5 Ways to Integrate Stories Into Your Social Media Marketing. In much the same way a case study is composed, Cohen relates ways to draw readers into the story with the purpose of developing not only interest but also “dialogue, interaction and sharing,” [...]
Industrial Web Solutions Marketing Team | August 19, 2010
I read a terrific post on ClickZ by ROI-specialist Harry Gold who talks about the importance of measuring, analyzing and optimizing social media initiatives in much the same way one would with any other online initiative: “from impression to conversion and beyond.” Many industrial marketers are just getting used to social media and have yet [...]
Industrial Web Solutions Marketing Team | July 29, 2010
The deeper your understanding of your customers, and those target audience groups you wish to persuade to become your customers, the stronger your communications with them will be. Your target audience groups have very particular ways of communicating what they need from you. They use specific language to refer to those needs when they speak [...]
