Using Keyword Research to Understand Potential Customers

| September 6, 2011

In order to successfully reach your potential customers you have to address their current interests and wants. So how do you determine what those are? A good place to start is with comprehensive research into the keywords and phrases they use to search. The keywords and phrases used by your target audience groups to search [...]

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Google Wallet Makes Mobile Commerce More Attractive to Merchants

| May 31, 2011

There’s no doubt about it folks. People are going mobile. Month over the month the statics are demonstrating the growth in mobile device usage. And now Google is coming out with a new product that is sure to appeal to those who want to make a quick purchase using their Smartphone. It all started with [...]

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Fear & Loathing of Website Content Development

| March 24, 2011

When you mention website updates many people still think only of website design. What is often overlooked when budgets are being set aside for ‘website update or re-design’ is web content development. Oddly enough many website owners think that it is enough to put the product information developed by the manufacturer and to have a [...]

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