Using Keyword Research to Understand Potential Customers

| September 6, 2011

In order to successfully reach your potential customers you have to address their current interests and wants. So how do you determine what those are? A good place to start is with comprehensive research into the keywords and phrases they use to search. The keywords and phrases used by your target audience groups to search [...]

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Fear & Loathing of Website Content Development

| March 24, 2011

When you mention website updates many people still think only of website design. What is often overlooked when budgets are being set aside for ‘website update or re-design’ is web content development. Oddly enough many website owners think that it is enough to put the product information developed by the manufacturer and to have a [...]

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Industrial Marketers Faced with Impact of Rising Prices

| March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

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