Importance of Keyword Selection

| March 2, 2011

Using the right language to target your various audience groups is critical to your success within the search engines. Keywords help you to accomplish a number of important business tasks online, including: Attracting buyers interested in the products and services, or information and programs, you offer Establishing your online authority among users and the search […]

Social Media Strategy and Branding

| February 25, 2011

I would like to point you to a great little post by Michael Della Penna for ClickZ that gives some very sound ideas for How to Get Twitter Working for Your Brand. Della Penna stated that “Twitter is also increasingly a critical communication channel for brands to win customers, drive sales, find/solve problems, and manage […]

Social Media and SEO

| January 20, 2011

The use of social media among industrial professionals is an ever-growing phenomenon. More and more individuals are frequenting sites like Twitter, Facebook, YouTube and LinkedIn, for example, to post and share information about companies, industries, products, technologies, services, news, and a variety of other business-related topics. As a result, it is important now for companies […]