Industrial Web Solutions Marketing Team | September 6, 2011
In order to successfully reach your potential customers you have to address their current interests and wants. So how do you determine what those are? A good place to start is with comprehensive research into the keywords and phrases they use to search. The keywords and phrases used by your target audience groups to search [...]
Category: behavioral targeting, business development, content targeting, content writing, copywriting, industrial marketing |
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Tags: industrial marketing, Industrial Web Talk, keyword research, taregt audience, target marketing
Industrial Web Solutions Marketing Team | August 31, 2011
A case study is one of the strongest tools in your sales kit to demonstrate to potential clients how you can help them. I am not talking about a brief four or five paragraph outline of a job you did. I am speaking of an in-depth, step-by-step illustration of how your client was able to [...]
Category: business development, case study, copywriting, industrial marketing, Sales, small business |
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Tags: case studies, case study, industrial marketing tips, Industrial Web Talk
Industrial Web Solutions Marketing Team | March 24, 2011
When you mention website updates many people still think only of website design. What is often overlooked when budgets are being set aside for ‘website update or re-design’ is web content development. Oddly enough many website owners think that it is enough to put the product information developed by the manufacturer and to have a [...]
Category: business development, content creation, content targeting, content writing, copywriting, google, industrial marketing, industrial PR, mobile web marketing, online marketing, search, seo, small business, website content |
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Tags: copywriting, digital images, sale and marketing web copy, web content, web content development, website content