TIN RSS GlobalSpec RSSIndustrial Web Solutions Marketing Team | July 8, 2010
In the July 2010 Manufacturing ISM Report On Business, Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee states, “The manufacturing sector continued to grow during June; however, the rate of growth as indicated by the PMI slowed when compared to May. The lower reading for the PMI [...]
Industrial Web Solutions Marketing Team | July 1, 2010
Globalspec’s recent survey Trends in Industrial Marketing 2010: How Manufacturer’s Are Marketing Today doesn’t reveal any surprises but it points to the continuing trend to move marketing initiatives from offline where“25% are decreasing trade magazine advertising and 24% are decreasing use of printed directories,” to online where the “majority of manufacturers (51%) are increasing the [...]
Industrial Web Solutions Marketing Team | June 10, 2010
I received a question recently from a reader who wanted to know whether or not I thought “newsletters are still an effective way of marketing online? Does anybody still use them successfully and actually get readers?” I would have to answer with a big “yes.” Companies like Global Spec offer a clear example of the [...]
