The Power of Effective Branding: How Toyota’s Global Sales Rose 15.3% Despite a Massive Recall

Industrial Web Solutions Marketing Team | March 2, 2010

If you ever doubted the power of effective branding then look to Toyota and cast off all doubts now! Despite the “largest auto recall in U.S. history after incidents of random acceleration resulting in fatalities”, according to Industry Week Toyota achieved a 15.3% increase in global sales. At a time when manufacturers like GM are [...]

How to Be Found as a Service Provider On LinkedIn

Industrial Web Solutions Marketing Team | February 25, 2010

 
In my last couple of posts, Are You LinkedIn Yet and Get Free Company Profile in Online LinkedIn Company Directory, I encourage my industrial and commercial readers to take advantage of the free services offered by the professional networking site LinkedIn. If you want to be listed as a Service Provider under one of the [...]

Deceptive Online Marketing Is Never a Good Idea

Industrial Web Solutions Marketing Team | February 8, 2010

Many of us have fallen victim to deceptive marketing tactics in one way or another. Congress recently intervened with credit card companies engaging in the “low introductory interest rate” trap that convinced less than mindful consumers that there was actually some “savings’ involved in the deal. In fact, after the three month period interest rates [...]