Why Marketing Mix is Important

| May 12, 2011

I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]

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Industrial Marketers Faced with Impact of Rising Prices

| March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

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Marketing Your Industrial Professional Organization

| January 11, 2011

Industrial professional organizations are an important part of the industrial world, providing business owners with advocacy as well as a link to information such as law, policy, code, standards, trends, education, finances, technology, networking, and even new business. Governed by your mission statement, there is much for you to tackle, including Recruit Members and Supporters [...]

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