Industrial Web Solutions Marketing Team | December 9, 2010

I read a terrific ClickZ post by Lisa Buyer a couple of days ago about how Offline Media Translates into Online Buzz. The author refers to the television interview of Facebook founder Mark Zuckerberg to point out some good PR lessons other companies can use. Buyer lists the following (please visit the link above for [...]

Category: Blog, brand management, business development, content creation, content targeting, content writing, copywriting, email marketing, industrial marketing, industrial PR, mobile web marketing, online marketing, professional networking, social media, social networking, Technology, website content | No Comments »
Tags: generate buzz online, industrial marketing, industrial PR, industrial PR strategy, industrial web solutions, Industrial Web Talk, PR strategy, social media, social networking sites

Industrial Web Solutions Marketing Team | November 30, 2010

A couple of weeks ago I read a ClickZ post by Jack Aaronson that highlighted 5 Ways to Stand Out at Christmas. Offering some great insight, he observed that this Christmas is going to be about promoting value: “People either don’t have money right now, or they have it and are afraid to spend it [...]

Category: business development, content creation, content targeting, content writing, copywriting, email marketing, industrial marketing, mobile web marketing, newsletter marketing, online marketing, online videos, Sales, social media, website content | No Comments »
Tags: case studies, demonstrating value, industrial marketing, Industrial Web Talk, marketing copy, Sales, white papers

Industrial Web Solutions Marketing Team | November 16, 2010

There are plenty of articles and blog posts concerning the use and measurement of social media in business to consumer campaigns but not so much concerning its use for industrial marketing. Can industrial marketers utilize viral videos, coupons on Facebook, or a limited time offer deal-of-the-week on their blog and get the same results as [...]

Category: Blog, brand management, business development, content creation, content targeting, content writing, email marketing, industrial marketing, mobile web marketing, online marketing, Sales, social media, social networking, Technology, web analytics | No Comments »
Tags: blogs, facebook, industrial marketing, indutrial marketer, marketing tips, measuring social media, social media, twitter, youtube