Industrial Web Solutions Marketing Team | July 29, 2010

The deeper your understanding of your customers, and those target audience groups you wish to persuade to become your customers, the stronger your communications with them will be. Your target audience groups have very particular ways of communicating what they need from you. They use specific language to refer to those needs when they speak [...]

Category: Websites, content creation, content targeting, google, industrial marketing, mobile web marketing, newsletter marketing, online marketing, search, seo, social networking, website content | No Comments »
Tags: content writing, copywriting, email marketing, keyword lists, keyword research, online communications, online newsletters, ppc, seo, social networking

Industrial Web Solutions Marketing Team | July 22, 2010

Back in late January of this year, Google released the beta version of ‘Your Social Circle.’ The idea behind the development is to make search more relevant to you by including results from those listed in your social circle. For example, if you have a colleague in your contacts who has just made a blog [...]

Category: Blog, content targeting, google, industrial marketing, mobile web marketing, networking, newsletter marketing, online marketing | No Comments »
Tags: Google search, personalized search, your social circle

Industrial Web Solutions Marketing Team | June 15, 2010

Search engine marketing pay per click programs offer advertisers a great way to reach their target audience groups as they actively search for what the advertiser offers. The greatest challenge for advertisers has always been to achieve a strong return on advertising spend (ROAS) for campaigns engaged in Content Targeting. The very nature of Content [...]

Category: content network, content targeting, google, industrial marketing, mobile web marketing, online marketing, search, search network | No Comments »
Tags: content network, content targeting, pay per click management, search engine marketing