Getting Ready for Twitter’s New Ad Platform: Industrial Marketers Need to Adjust Approach to Twitter First

Industrial Web Solutions Marketing Team | July 15, 2010

In my last post, Twitter’s Advertising Platform: Promoted Tweets and Promoted Trends, I provide readers with an overview of Twitter’s new services for advertisers. Although the new ad program doesn’t appear to be open to everyone right now, (I could find no link to Advertising Programs on Twitter.com and no link to a sign up [...]

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Facebook, Twitter, LinkedIn: Social Media and Brand Management

Industrial Web Solutions Marketing Team | May 6, 2010

By now I hope all of you are making good use of social media websites like Facebook, Twitter, LinkedIn, YouTube, MySpace and others relevant to what you do. As was astutely pointed out by Kristina Knight in her BizReport article How important is total conversation to brand?, following, reading and analyzing what is being said [...]

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Local Manufacturers and Product/Service Providers Have to Participate If Yelp Is Going to Benefit Them Too

Industrial Web Solutions Marketing Team | April 29, 2010

For those of you who are not familiar with Yelp.com it is a local search engine that has successfully combined aspects of social networking with a structured paid advertising model. Users are able to specify in their search the type of business they want and the location it is near. Afterwards they are able to [...]

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