Google’s Boost Ads for Local Manufacturers and Suppliers

| November 23, 2010

Back in October, Google introduced its new online advertising solution Boost, with a test launch still exclusive to San Francisco, Chicago and Houston. Just like AdWords, Boost ads are pay-per-click performance-based. Another way for local businesses to connect with potential customers in their area, Boost may be a good solution for smaller manufacturers and suppliers [...]

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Caution and Hope for 2011: Manufacturing Continues Growth

| November 2, 2010

The latest Manufacturing ISM Report on Business released yesterday indicates that manufacturing remains on the road to recovery as it continues to outperform other sectors of the economy. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee, states, “The manufacturing sector grew during October, with both new orders [...]

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Manufacturing Technology Show Finds Success with Aggressive Marketing Approach

| October 12, 2010

The International Manufacturing Technology Show 2010 at McCormick Place in Chicago Sept. 13-18 exceeded expectations of both the show’s promoters and exhibitors. More than 1700 companies exhibited, with a total registration of 82,411. The organizers’ successful approach is a lesson in industrial marketing for all companies doing business in the industrial marketplace. IMTS Vice President – Exhibitions [...]

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