Industrial Web Solutions Marketing Team | July 29, 2010

The deeper your understanding of your customers, and those target audience groups you wish to persuade to become your customers, the stronger your communications with them will be. Your target audience groups have very particular ways of communicating what they need from you. They use specific language to refer to those needs when they speak [...]

Category: Websites, content creation, content targeting, google, industrial marketing, mobile web marketing, newsletter marketing, online marketing, search, seo, social networking, website content | No Comments »
Tags: content writing, copywriting, email marketing, keyword lists, keyword research, online communications, online newsletters, ppc, seo, social networking

Industrial Web Solutions Marketing Team | July 27, 2010

If you want to be sure to be found in Twitter by people searching your company directly, or by topics relevant to their interests, then you have to keep tweeting. Twitter’s search tool accesses its database for recent post activity. When you don’t make frequent posts you disappear into oblivion (for all intents and purposes). [...]

Category: Sales, brand management, mobile web marketing, networking, online marketing, professional networking, social networking | No Comments »
Tags: social media, social networking, tweet, twitter

Industrial Web Solutions Marketing Team | July 22, 2010

Back in late January of this year, Google released the beta version of ‘Your Social Circle.’ The idea behind the development is to make search more relevant to you by including results from those listed in your social circle. For example, if you have a colleague in your contacts who has just made a blog [...]

Category: Blog, content targeting, google, industrial marketing, mobile web marketing, networking, newsletter marketing, online marketing | No Comments »
Tags: Google search, personalized search, your social circle