Why Marketing Mix is Important

| May 12, 2011

I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]

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April’s Manufacturing ISM ROB Shows Manufacturing Above Expectations

| May 10, 2011

Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee, stated in the April 2011 ISM Manufacturing Report on Business that the “recent trend of rapid growth in the manufacturing sector continued in April as the PMI registered above 60 percent for the fourth consecutive month. The New Orders [...]

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Foursquare Social Media: Connecting with Customers in Your City

| May 5, 2011

Many of you may not be familiar with Foursquare, the social networking city search application designed for use on mobile phones and other mobile devices. A type of word-of-mouth sharing, the application works to connect users, based on their GPS location, with recommendations posted by others, including but not limited to Friends and Followers from [...]

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