Can Industrial Videos Go Viral?

| December 30, 2010

Industrial videos are a great industrial marketing tool. Unlike consumer-oriented videos, however, the content typically appeals to a very narrow audience. In a recent ClickZ post by Sean Carton, the author outlines several qualities held by the Top 10 Viral Ads by Unique Views just published by Advertising Age and Visible Measures. Let’s take a [...]

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Google Fiber Experiment: Turbo Charging the Internet

| December 23, 2010

Back in February of this year, Google announced that it planned to start building ultra-high speed Broadband networks in select locations in the United States. The objective was to experiment with new ways to make the internet faster and better for everyone. With the popularity of services like YouTube, the streaming of robust applications over [...]

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Makes Sales by Demonstrating Value

| November 30, 2010

A couple of weeks ago I read a ClickZ post by Jack Aaronson that highlighted 5 Ways to Stand Out at Christmas. Offering some great insight, he observed that this Christmas is going to be about promoting value: “People either don’t have money right now, or they have it and are afraid to spend it [...]

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