Keep Twitter Tweets Coming If You Want to Show Up in a Search

Industrial Web Solutions Marketing Team | July 27, 2010

If you want to be sure to be found in Twitter by people searching your company directly, or by topics relevant to their interests, then you have to keep tweeting. Twitter’s search tool accesses its database for recent post activity. When you don’t make frequent posts you disappear into oblivion (for all intents and purposes). [...]

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Getting Ready for Twitter’s New Ad Platform: Industrial Marketers Need to Adjust Approach to Twitter First

Industrial Web Solutions Marketing Team | July 15, 2010

In my last post, Twitter’s Advertising Platform: Promoted Tweets and Promoted Trends, I provide readers with an overview of Twitter’s new services for advertisers. Although the new ad program doesn’t appear to be open to everyone right now, (I could find no link to Advertising Programs on Twitter.com and no link to a sign up [...]

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Twitter’s Advertising Platform: Promoted Tweets and Promoted Trends

Industrial Web Solutions Marketing Team | July 13, 2010

Twitter announced back in April that it had begun to roll out its ‘Promoted Tweets’ advertising platform “with a handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America.”  “Promoted Tweets,” states Twitter, “will be clearly labeled as “promoted” when an advertiser is paying, but in every [...]

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