Marketing Your Industrial Professional Organization

| January 11, 2011

Industrial professional organizations are an important part of the industrial world, providing business owners with advocacy as well as a link to information such as law, policy, code, standards, trends, education, finances, technology, networking, and even new business. Governed by your mission statement, there is much for you to tackle, including Recruit Members and Supporters [...]

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Offline Industrial PR Strategy to Generate Buzz Online

| December 9, 2010

I read a terrific ClickZ post by Lisa Buyer a couple of days ago about how Offline Media Translates into Online Buzz. The author refers to the television interview of Facebook founder Mark Zuckerberg to point out some good PR lessons other companies can use. Buyer lists the following (please visit the link above for [...]

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Local Search, Social Networking and SmartPhones

| October 26, 2010

Based on data from 4,000 online surveys together with observed behaviors of one million consumers who agreed to have their online searches tracked anonymously, 15miles’ Fourth Annual Local Search Usage Study conducted by comScore in July 2010 demonstrates significant growth in online local search. “70 percent of respondents indicated that search engines, online Yellow Pages [...]

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