Industrial Web Solutions Marketing Team | May 12, 2011
I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]
Category: brand management, business development, conversion, email marketing, industrial marketing, internet advertising, mobile web marketing, online advertising, Online Directories, online marketing, Sales, search, search engine marketing, social media, website content |
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Tags: display ads, effective marketing strategy, Globalspec Trends in Industrial Marketing 2010, industrial talk, Industrial Web Talk, marketing, marketing mix
Industrial Web Solutions Marketing Team | May 10, 2011
Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee, stated in the April 2011 ISM Manufacturing Report on Business that the “recent trend of rapid growth in the manufacturing sector continued in April as the PMI registered above 60 percent for the fourth consecutive month. The New Orders [...]
Category: business development, industrial marketing, industrial PR, internet advertising, manufacturing, manufacturing industry news, mobile marketing, mobile web marketing, online advertising, online marketing, Sales, search, small business, social media, website design |
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Tags: internet marketing, local marketing, manufacturing ism report of business, mobile, online advertising, search, website redesign, website updates
Industrial Web Solutions Marketing Team | April 14, 2011
Among the most basic but most difficult tasks for a small business is setting, evaluating, and managing goals. Due to the challenges of staffing and budgets, many small businesses get trapped in the survival mode of thinking and then find it difficult to focus on business development. This is an understandable but dangerous way to [...]
Category: brand management, business development, content creation, industrial marketing, industrial PR, online marketing, Sales, small business |
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Tags: analysis, branding, business goal setting, lead generation, small business, strategy