Why Marketing Mix is Important

| May 12, 2011

I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]

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April’s Manufacturing ISM ROB Shows Manufacturing Above Expectations

| May 10, 2011

Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee, stated in the April 2011 ISM Manufacturing Report on Business that the “recent trend of rapid growth in the manufacturing sector continued in April as the PMI registered above 60 percent for the fourth consecutive month. The New Orders [...]

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Setting Small Business Goals

| April 14, 2011

Among the most basic but most difficult tasks for a small business is setting, evaluating, and managing goals. Due to the challenges of staffing and budgets, many small businesses get trapped in the survival mode of thinking and then find it difficult to focus on business development. This is an understandable but dangerous way to [...]

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