Industrial Web Solutions Marketing Team | May 12, 2011

I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]

Category: brand management, business development, conversion, email marketing, industrial marketing, internet advertising, mobile web marketing, online advertising, Online Directories, online marketing, Sales, search, search engine marketing, social media, website content | No Comments »
Tags: display ads, effective marketing strategy, Globalspec Trends in Industrial Marketing 2010, industrial talk, Industrial Web Talk, marketing, marketing mix

Industrial Web Solutions Marketing Team | May 3, 2011

A recent MarketingVox post on Global Marketing shared the story of “Jonathan Defoy, the founder and CEO of BizTree, a Montreal-based business that sells templates for everyday business transactions.” This savvy business owner grew his company by intelligently using global search. His product is a $200 template package of 1,500 pre-written everyday business documents. By [...]

Category: behavioral targeting, brand management, business development, content creation, conversion, google, industrial marketing, internet advertising, online advertising, search engine marketing, web analytics, website content | No Comments »
Tags: foreign sales, global marketing, google, Industrial Web Talk, IWS, search engine marketing, targeting global markets online

Industrial Web Solutions Marketing Team | March 8, 2011

For the nineteenth consecutive month economic activity expanded in the overall economy as manufacturing continued its rapid growth in February for the twenty-first consecutive month according to the Manufacturing ISM Report on Business for February 2011. Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee stated, “February’s report [...]

Category: Blog, brand management, business development, content creation, content targeting, content writing, email marketing, facebook, google, industrial marketing, industrial PR, industrial search engines, industrial video, internet advertising, manufacturing, manufacturing industry news, mobile marketing, mobile web marketing, networking, newsletter marketing, online advertising, Online Directories, online marketing, Sales, search, search engine marketing, seo, small business, social media, social networking, Technology, twitter, website content | No Comments »
Tags: business development, direct marketing, email marketing, industrial marketer, industrial marketing, industrial web solutions, Industrial Web Talk, internet marketing, lead generation, Manufacturing ISM Report on Business, market research, offline marketing, online marketing, Sales