Google’s Boost Ads for Local Manufacturers and Suppliers

| November 23, 2010

Back in October, Google introduced its new online advertising solution Boost, with a test launch still exclusive to San Francisco, Chicago and Houston. Just like AdWords, Boost ads are pay-per-click performance-based. Another way for local businesses to connect with potential customers in their area, Boost may be a good solution for smaller manufacturers and suppliers [...]

Share

Local Search, Social Networking and SmartPhones

| October 26, 2010

Based on data from 4,000 online surveys together with observed behaviors of one million consumers who agreed to have their online searches tracked anonymously, 15miles’ Fourth Annual Local Search Usage Study conducted by comScore in July 2010 demonstrates significant growth in online local search. “70 percent of respondents indicated that search engines, online Yellow Pages [...]

Share

How Your Website Can Reach Your Audience Among 2 Billion Internet Users

| October 21, 2010

I read an interesting post on Mashable that reported on the United Nations agency for communication and information technologies (ITU) finding that the world internet usage will surpass 2 billion users this year. With current world population estimated by the US Census at 6.876 billion, 2 billion users is a significant number for a technology [...]

Share