Industrial Web Solutions Marketing Team | August 22, 2011
In order to get the most out of your online advertising PPC search and PPC social media campaigns you have to understand exactly how each channel works and what it offers you in the end. An effective strategy allows you not only to take advantage of the benefits of each channel independently but actually maximize [...]
Industrial Web Solutions Marketing Team | May 17, 2011
The April 2011 comScore search engine ranking monthly qSearch report indicated once again that search giant Google still leads the pack with more than 65% of the total US core search market. Out of the 18 billion total core searches conducted by Americans in April, 11.6 billion were conducted in Google, Yahoo sites followed at [...]
Industrial Web Solutions Marketing Team | May 12, 2011
I recently read a terrific post by Julie Batten for ClickZ where she quotes some studies performed on the impact of display ads on search marketing results. The shared conclusions of these studies were that respondents who were exposed to display ads were more likely to visit the company’s website, conduct a trademark search, and [...]
