TIN RSS GlobalSpec RSSIndustrial Web Solutions Marketing Team | August 24, 2010
I read an article by Heidi Cohen for ClickZ that talked about 5 Ways to Integrate Stories Into Your Social Media Marketing. In much the same way a case study is composed, Cohen relates ways to draw readers into the story with the purpose of developing not only interest but also “dialogue, interaction and sharing,” [...]
Industrial Web Solutions Marketing Team | August 19, 2010
I read a terrific post on ClickZ by ROI-specialist Harry Gold who talks about the importance of measuring, analyzing and optimizing social media initiatives in much the same way one would with any other online initiative: “from impression to conversion and beyond.” Many industrial marketers are just getting used to social media and have yet [...]
Industrial Web Solutions Marketing Team | August 17, 2010
In this expressly op-ed post I am voicing my frustration about the proposed need to regulate net neutrality. For the uninitiated, ‘net neutrality,’ according to the Wikipedia article, “is a principle proposed for user access networks participating in the Internet that advocates no restrictions by Internet Service Providers and governments on content, sites, platforms, on [...]
