Foursquare Social Media: Connecting with Customers in Your City

| May 5, 2011

Many of you may not be familiar with Foursquare, the social networking city search application designed for use on mobile phones and other mobile devices. A type of word-of-mouth sharing, the application works to connect users, based on their GPS location, with recommendations posted by others, including but not limited to Friends and Followers from [...]

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How to Succeed in Global Search

| May 3, 2011

A recent MarketingVox post on Global Marketing shared the story of “Jonathan Defoy, the founder and CEO of BizTree, a Montreal-based business that sells templates for everyday business transactions.” This savvy business owner grew his company by intelligently using global search. His product is a $200 template package of 1,500 pre-written everyday business documents. By [...]

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Social Media Strategy and Branding

| February 25, 2011

I would like to point you to a great little post by Michael Della Penna for ClickZ that gives some very sound ideas for How to Get Twitter Working for Your Brand. Della Penna stated that “Twitter is also increasingly a critical communication channel for brands to win customers, drive sales, find/solve problems, and manage [...]

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