Do-Not-Track: Web Tracking – the New Bogey Man

| February 22, 2011

For those of you who are just learning about it, ‘Do-Not-Track’ is a movement spearheaded by the FTC to involve government in the regulation of the gathering and use of consumer information via online technologies such as ‘cookies’ – little packets of text sent back and forth between a web browser and the server it [...]

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Why Hire a Professional for SEM and PPC Management

| February 3, 2011

Have you ever started a home renovation project thinking you could save some money by doing it yourself only to discover that being a carpenter is really a skill? And the project ends up taking more time and costing you more money because the professional carpenter has to fix the mess you made? Just like [...]

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Social Media in Multi-Channel Industrial Marketing

| November 16, 2010

There are plenty of articles and blog posts concerning the use and measurement of social media in business to consumer campaigns but not so much concerning its use for industrial marketing. Can industrial marketers utilize viral videos, coupons on Facebook, or a limited time offer deal-of-the-week on their blog and get the same results as [...]

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