Industrial Advertisers Can Benefit from AdMob Mobile Ad Network – Google’s Latest Acquisition
Posted By Industrial Web Solutions Marketing Team on November 16, 2009
Jefferson Graham’s recent article in USA Today Google to pay $750M for mobile ad network AdMob states that Google will buy the San Mateo-based AdMob mobile advertising 
network for $750 million in stock. Companies like Ford and Coca-Cola have already been using the platform to place ads on the iPhone; however, the service actually serves all mobile platforms. The service enables you to “place display ads on mobile Web browsers and advertising within apps on smartphones.” (Ibid).
As we see time and again from Google, they watch what users are doing and respond to meet the new demand with products and services that make the web more and more valuable not just to consumers but to businesses. Offering a number of branding and advertising programs designed to engage your target audience while using their handheld device, AdMob allows for virtually endless campaign strategies such as:
Integrated Analytics & Reporting Tools
“Click to call”: displays and calls your business phone number
“Click to a landing page”: takes mobile user directly to your highly focused landing page
“Click to buy”: takes mobile user to the checkout where the product he selected in the ad can be purchased using a credit card
“Click to visit online product catalog”: takes mobile user to your online product catalog application
“Click to send RFQ”: if you don’t have an ecommerce solution then the mobile user can send you an RFQ
“Click to Video” for a quick online product demo
“Click to download” a whitepaper, MSDS, or product brochure
“Click to map” to show directions to your location
The platform also allows you track campaign results with its built-in tracking and report generating tools.
Business is moving to mobile as more and more users take advantage of the applications available on their iPhone and other Smartphone devices. Let us know if you’re interested in AdMob and would like to investigate how it may help your business. Give us a call (704) 321-1234. If you’re already using it let us know what you think.
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