Posted By Industrial Web Solutions Marketing Team on May 10, 2011
Norbert J. Ore, CPSM, C.P.M., chair of the Institute for Supply Management™ Manufacturing Business Survey Committee, stated in the April 2011 ISM Manufacturing Report on Business that the “recent trend of rapid growth in the manufacturing sector continued in April as the PMI registered above 60 percent for the fourth consecutive month. The New Orders and Production Indexes continue to drive the PMI, as they have both exceeded 60 percent for five consecutive months. Manufacturing employment appears to have developed significant momentum, as the Employment Index readings for the first four months of 2011 are the highest readings in the last 38 years. Inventory growth also took place in April after two months of destocking; however, the inventory restocking would appear to be necessitated by the strong performance in new orders. While the manufacturing sector is definitely performing above most expectations so far in 2011, manufacturers are experiencing significant cost pressures from commodities and other inputs.”
With costs up along with orders, manufacturers and suppliers will benefit greatly from intelligent spending and strategic planning to ensure they are poised for receiving their share of the new business pie. “Rapidly rising material costs,” stated a representative from Food, Beverage & Tobacco, “are putting extreme pressure on profits.” A Plastic & Rubber Products representative similarly commented, “Customers are rebuilding safety stock levels of inventory, and also trying to buy ahead of material price increases.” As a result, the “market continues to get stronger month over month,” stated a Transportation Equipment representative. He added, “Recovery is faster than anticipated.”
To keep up with the unexpected pace and effectively manage costs, savvy global industrial marketers and local industrial and commercial manufacturers, suppliers, and service providers, are engaging in search, website updates or complete redesigns, local marketing, direct marketing, and paid online advertising initiatives in order to take advantage of opportunities to generate revenue, particularly new business.
With the growth of social media, mobile, and local marketing in particular, along with the algorithmic alignment of search, social media, and third-party websites to identify and rank web pages, manufacturers like Autoswage and industrial suppliers like Woodward Compressor Sales are seeing lower costs for lead acquisition and greater return on investment with strategically planned and closely managed internet marketing initiatives. Having implemented website expansion and redesign respectively in conjunction with search engine marketing and social media, these companies are leading the pack in their industries with page one Google Rankings for their principle business terms. Combined with strategic internal business initiatives, companies who act in a timely fashion and invest wisely are seeing great returns.
For information about internet marketing or website design contact an Industrial Web Solutions web marketing specialist at 1-800-399-9859.