Posted By Industrial Web Solutions Marketing Team on August 4, 2009

There has been a lot said about the pending relationship between Yahoo Search and Microsoft’s Bing web search engine. The main question for industrial advertisers is what kind of a return on advertising spend can be expected?

If you’re bidding on popular terms, Google AdWords costs can eat through a budget pretty quickly, requiring very close campaign management. Perhaps the No. 2/No.3 search engine spot can work to the advantage of the smaller advertiser who doesn’t have Hewlett Packard’s search engine marketing budget. Time will tell, but it seems to me that the big spenders will stick with tried and true AdWords, where they keep the bid costs generally very high. That will leave the door open for the smaller advertisers to manage budgets effectively within the less competitive Bing/Yahoo market. There are still audiences there, maybe not as big as Google, but then you can work that too by really targeting your ad text and website/landing page copy.

What do you think? Do you think it may be a good idea for smaller advertisers to appropriate some or all of their search marketing budget to the new Bing/Yahoo program in hopes of getting a better return on advertising spend?

Categories: industrial marketing, industrial search engines
Tags: adwords, bing, google, online marketing, search engine, search engine marketing, web search, yahoo