Posted By Industrial Web Solutions Marketing Team on March 31, 2011

Many industrial and commercial retailers use third-party on-demand storefronts to sell directly. In addition to the popular Amazon and Yahoo merchant solutions, Google Commerce Search is a powerful e-commerce solution that leverages Google’s “speed, relevance, and ease of use” to bring e-shop owners great results.

Google’s e-commerce solution uses the company’s quad computing platform, allowing you to get up and running in a few days. The reliability of the platform ensures you never have to worry about unexpected traffic spikes that typically cause slower performance. Google also claims the platform ensures you will not suffer from seasonal slow-downs, implying that the engine continues to have an effective customer reach so that your online sales don’t suffer during slower times.

Setting up your online store is easy and includes many great features specifically designed for retail sites. Although all results are presented in a user-friendly, product-centric format, you also have complete control to customize search results to your exact branding requirements. For example, you may elect to display items in a List View or a Grid View. You may further filter results through common parameters such as category, brand, or price or even sort results by the attributes you choose. The application has a special Boost feature that allows you to control which product categories are promoted at the top of the search results or sent to the bottom. The Promotions tool lets you cross-sell or showcase specified products. A new feature introduced in the latest update allows you “to create product promotions that display in banners alongside related search queries, and to easily set query-based landing pages (for example, when a visitor types [shoes], they’re directed to a “shoe” page).”

There are a number of great features on the end-user side too, including automatic spell check, synonyms, access to customer reviews and even a feature that tells shoppers where they can pick the product up at a nearby store. Google Instant is a search feature that was introduced in the latest update of the application (3.0). It is the search-as-you-go feature that increases the speed of relevant results by displaying search results as the user types. By clicking on the gray text automatically generated by the search engine and presented in the search box, the user can instantly display results related to that suggested search. This provides shoppers with “instant gratification, returning product results with every keystroke, right from the search bar.”

To round out the comprehensive offerings CGS 3.0 provides e-tailers is the seamless integration with Google Analytics to measure, track, and analyze performance including:

• Conversions
• Revenue
• User behavior
• Site Effectiveness

Google Commerce Search (CGS 3.0) just may be the right ecommerce solution for your business. You can learn more about the service and access some case studies by clicking the link.

Whether you’re looking for a custom ecommerce website solution, or third-party integration with custom branding, call 1-800-399-9859 to speak with an Industrial Web Solutions’ web marketing specialist to learn about your options.

Categories: industrial marketing
Tags: ecommerce, ecommerce website solution, Google Commerce Search, industrial web solutions, Industrial Web Talk, online storefront