Comments on: If You’re a Local B2B, Consider Mobile Advertising http://www.industrialwebtalk.com/industrial-marketing/if-you%e2%80%99re-a-local-b2b-consider-mobile-advertising/ Industrial Marketing Tips and Experiences - Share, Ask, Learn Tue, 17 Aug 2010 12:08:57 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Industrial Web Solutions Marketing Team http://www.industrialwebtalk.com/industrial-marketing/if-you%e2%80%99re-a-local-b2b-consider-mobile-advertising/comment-page-1/#comment-2128 Industrial Web Solutions Marketing Team Tue, 23 Mar 2010 13:35:46 +0000 http://www.industrialwebtalk.com/?p=765#comment-2128 Thank you for your comments. Industrial B2B marketers have different challenges online from those businesses targeting Consumers. Industrial sourcing professionals utilize search engines and the internet like a student conducting research to formulate and support his thesis. Industrial buyers and sourcing professionals are looking for verifiable information to influence and support their purchasing decisions. They have more at stake than consumers who are motivated primarily by what they like and don't like. Thank you for your comments. Industrial B2B marketers have different challenges online from those businesses targeting Consumers. Industrial sourcing professionals utilize search engines and the internet like a student conducting research to formulate and support his thesis. Industrial buyers and sourcing professionals are looking for verifiable information to influence and support their purchasing decisions. They have more at stake than consumers who are motivated primarily by what they like and don’t like.

]]> By: Melih Oztalay http://www.industrialwebtalk.com/industrial-marketing/if-you%e2%80%99re-a-local-b2b-consider-mobile-advertising/comment-page-1/#comment-2069 Melih Oztalay Wed, 17 Mar 2010 02:59:37 +0000 http://www.industrialwebtalk.com/?p=765#comment-2069 Hi IWS Marketing Team, I am in complete agreement that local business listings are the way to go for any local business dependent upon the local consumer for their revenue. This is a good point in time in which the Internet is a good local marketing tool to be found on web searches and mobile searches. What I am most concerned about are small and local businesses having to contend with multiple websites when it comes to their local listing. What I'm really talking about are "time resources". Afterall, there are over 60 websites in four different categories specifically geared towards local listings. How can a local or small business have the time resources to cover this space? Even if you made a conscious decision to not manage all 60, there are well more than Google, Yahoo, Bing, and Ask. The space goes to Local.com (they went public), Yelp, Merchant Circle, and many others. Consumers will be the ones deciding which of these local listing websites they will go and post their experience through consumer reviews. This adds to the burden that no one single local listing website will do the trick. It is a changing world and the local business will benefit. There will be some adjustment to this space needed. Good information from your post and hopefully varying opinions help give perspective. Hi IWS Marketing Team,

I am in complete agreement that local business listings are the way to go for any local business dependent upon the local consumer for their revenue. This is a good point in time in which the Internet is a good local marketing tool to be found on web searches and mobile searches.

What I am most concerned about are small and local businesses having to contend with multiple websites when it comes to their local listing. What I’m really talking about are “time resources”.

Afterall, there are over 60 websites in four different categories specifically geared towards local listings. How can a local or small business have the time resources to cover this space?

Even if you made a conscious decision to not manage all 60, there are well more than Google, Yahoo, Bing, and Ask. The space goes to Local.com (they went public), Yelp, Merchant Circle, and many others.

Consumers will be the ones deciding which of these local listing websites they will go and post their experience through consumer reviews. This adds to the burden that no one single local listing website will do the trick.

It is a changing world and the local business will benefit. There will be some adjustment to this space needed.

Good information from your post and hopefully varying opinions help give perspective.

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