Posted By Industrial Web Solutions Marketing Team on March 9, 2010

If you haven’t signed up to become a seller member in Industrial Web Search now’s a great time to get started. A recent upgrade to the industrial search engine means seller members can take advantage of new features at the enhanced and premium membership levels.

Even at the basic membership level, designed to get targeted industrial and commercial buyers to contact relevant seller members, Industrial Web Search offers sellers the opportunity to control the way in which they reach out to their targeted buyer groups. Unlike legacy category search, which was modeled after print catalogs, Industrial Web Search does not allow its members to buy their way to the top of a given category, making the service effective and affordable for companies with limited marketing budgets. Instead seller members use tags, which are keywords and phrases they carefully select, to identify the products and services they represent.  This method ensures a more accurate match between buyer and seller because each one is able to clearly identify himself to the other through commonality of language. No more guessing and wading through pages of irrelevant results.

The enhanced and premium levels offer more content and presentation control to member sellers in the Company Profile area. Once a buyer-user has completed his search and clicks on a link to visit a company profile, he can further learn whether he has found a seller whom he wishes to contact. At the “Enhanced” membership level, some of the additional features include the option to attach an RFQ form and a photo gallery that holds up to four images. The “Premium Level” is almost like a micro-site, providing an integrated WYSIWYG html editor to control style, background, links, information for multiple locations, and even has an FTP link option to facilitate the download of large files containing project proposal information from interested buyers. The photo gallery at the “Premium Level” is also far more robust, allowing for multiple albums and images.

For those who are just interested in managing costs and having some control over their online marketing, the “Basic” membership level offers plenty. The Company Profile page at all membership levels includes a company profile summary, at least one link to the seller member’s website home page, downloadable vCard, active email and call links for one-click communications, integrated Google map, active link to their .tel domain, and even the ability to send the profile page to a colleague. Basic level memberships start at less than $400 for a full year’s membership. Great value for the money!!

Categories: Technology, industrial marketing, industrial search engines, mobile web marketing, online marketing, search
Tags: industrial search, industrial web search, internet marketing, mobile marketing, online marketing