Posted By Industrial Web Solutions Marketing Team on October 12, 2010

The International Manufacturing Technology Show 2010 at McCormick Place in Chicago Sept. 13-18 exceeded expectations of both the show’s promoters and exhibitors. More than 1700 companies exhibited, with a total registration of 82,411. The organizers’ successful approach is a lesson in industrial marketing for all companies doing business in the industrial marketplace.

IMTS Vice President – Exhibitions and Communications Peter Eelman stated, “Manufacturing professionals were searching for confirmation that manufacturing in the United States is not dying or dead and, in fact, found that it is robust, poised for growth, and clearly understand that investing in the latest technology is the key to being competitive.” According to reports, “sold” signs were seen on machines throughout the show as companies made major investments in technology solutions that deliver on both cost and performance. Even first-time exhibitor Micro Waterjet, based in Huntersville, NC, was able to create significant buzz about its Microwaterjet machine and went home with a large number of strong leads and orders pending.

Daniel Janka, President of MAG and Chairman of AMT – The Association for Manufacturing Technology, attributes much of the show’s success to “aggressive marketing programs across all types of media.” Janka predicts that the show’s remarkable display of new and emerging technologies “will be the catalyst for the revitalization of manufacturing.” Eelman stated that “An enormous amount of strategic thinking, talent and energy went into making IMTS a major success.”  He added that “The inspiration theme for this year was conceived during some of the darkest days the manufacturing technology industry has ever gone through. As we hoped, IMTS was a source of inspiration for both exhibitors and visitors.”

We are all aware that times have been challenging for manufacturing technology, and the manufacturing industry overall. Lessons can be learned from the efforts made by the show’s developers, particularly when we examine the statements made concerning what they themselves attribute to their success. Consider how the organizers used “the darkest days…ever gone through” to pool together “talent and energy” to engage in “strategic thinking” and develop “aggressive marketing programs across all media.” Their discipline and approach benefited not only the show but its exhibitors. By pooling the necessary talent and energy to engage in strategic thinking during your darkest hours, you too can develop aggressive marketing approaches that work effectively to bring success to you and your customers. Pulling back during trying times is a very dangerous reflexive instinct. Forge forward with the right team in place. Support your team with the right outside help, gaining new ideas and insights that allow you to develop a strategy and solidify your commitment to seeing it through to success.

Need ideas? Call Industrial Web Solutions (800) 399-9859 to discuss your challenges, goals and needs.

Categories: business development, industrial marketing, manufacturing, manufacturing industry news, mobile web marketing, Sales, trade show marketing
Tags: IMTS 2010, industrial marketing, manufacturing, manufacturing news, marketing strategy, trade show marketing