Posted By Industrial Web Solutions Marketing Team on October 19, 2010

As an industrial marketer you are targeting very specific audience groups for each of your products and/or services. Sometimes the idea of optimizing your social media pages, such as Twitter, Facebook, LinkedIn and your blog, so they contain not only keywords and phrases searched by your targeted groups but the right content as well seems like a daunting task. The best way to determine the type of content and the language used to express that content is to track the interests of those whom you are trying to attract. Here are a few ways to do this.

1. Keep track of the inquiries you are getting: When you receive a call, an RFQ, or a contact form from an existing or potential customer, keep track of what’s being requested and how it is being expressed. Use the types of questions being asked or the products/services being requested to create interesting and informative content that you share on your social media sites. Twitter the answer to a question. Give some important facts about a product or service of interest on your Facebook. Or write a post for your blog that addresses the specified interest. Be sure to use the language used by your targeted audience to refer to what you are writing about.
2. Search the web for hot topics: Look to online news sites, industry journals and blogs, and help forums for insight into what the hot topics are. Elaborate on a topic that you recognize is getting a lot of tweets either in a blog post or a tweet. Refer to the item in your post. As always, be sure to contain the keywords and phrases in the title of your post that will allow your target audience to reach your content in a search. If the information you provide really moves the online conversation along then your tweet is likely to be re-tweeted or your blog post linked to by another blogger.
3. Anticipate an upcoming need and address it first: You know your customers best. You have been serving them a long time and by now you are probably able to anticipate when they need certain things. Write about that anticipated need in a way that helps them to address it effectively. Be sure you are expressing the need as they would, using the language they would use. Tweet a brief announcement that lets them know you understand where their focus needs to be in the upcoming weeks or months. Support that tweet with a blog post that provides more detailed information.

When optimizing your social media pages for search there are basically two principle ingredients to include: content that is of interest today and the language used by your targeted audience groups to search for that content. Social media is about what matters at this moment. Write about things that are being discussed at the present time or that will be discussed in the very near future by those whom you wish to reach. Coordinate your content between your tweets, your blog posts, your facebook posts, and even your website if you have the ability to change content easily so that is gives you the most mileage and reach. Be sure to set up a communication between twitter, your blog, facebook, and LinkedIn, for example, so that your posts appear as tweets.

Categories: Blog, business development, content creation, content targeting, content writing, google, industrial marketing, mobile web marketing, online advertising, online marketing, professional networking, search, search engine marketing, search network, social media, social networking, Technology, website content
Tags: Blog, blogging, facebook, industrial marketing, linkedin, search engine optimization, search engines, seo, social media, social media optimization, social networking, twitter