Posted By Industrial Web Solutions Marketing Team on October 12, 2009

I recently read an interesting blog post from B2Blog entitled Ditch the Pricing on Your Website. From the story recounted to the comments posted we can see there a number of very good reasons to post the price and a number of good reasons not to do so.

As one comment posted by Jeff states, “Businesses are different and the strategy depends on their selling point.”  This is particularly true of industrial and commercial businesses whether selling products or services. Industrial and commercial buyers include many types of people such as business owners, purchasing agents, engineers, plant managers, or even the office manager if a company is small. Different things are important to different buyer groups. When considering if, when and how one should put pricing on the website, you first need to consider what is most important to your target buyer groups. In many cases pricing is NOT the deciding factor. Smart manufacturers have figured this out and have developed outstanding VMI (vendor managed inventory) programs to help a buyer justify the price. Others offer specialized service programs. The tactic here is to tie the buyer to your company so he doesn’t just focus on your price tag. Even if you sell screws develop a unique selling point that makes the price of them the last consideration. In other words, don’t just sell your product or service, sell something bigger that your company represents. If you are successful with that message price will hardly matter, whether you publish it or not.

Don’t believe me? How many of you own an iPhone? Did you buy it because of the price?

Please share any comments or experiences you have had that may help our greater community understand what direction will work for them.

Categories: Websites, industrial marketing, online marketing
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