Posted By Industrial Web Solutions Marketing Team on April 22, 2010

Industrial Web Solutions just completed and launched a new website design for Forklift Pro, Inc., an international wholesaler of forklifts and related material handling equipment. The beauty of this particular website project is that it demonstrates how you don’t have to spend a lot of money to get a powerful online sales tool that works hard for you 24/7.

Providing the client with an impactful yet cost effective solution, the new 12-page website designed by Industrial Web Solutions features an updated look and feel with attractive bright colors and a clean presentation. For added effect, Flash™ animation was applied to the photo images, providing the client with a visually interesting way to illustrate the different products they offer. With the new simplified and greatly improved navigation, site visitors can now arrive at the information that interests them quickly and easily.

To manage development costs, a link was added that opens to the client’s existing online inventory management solution. Future upgrades could include the integration of a design template to match their corporate website or even the migration to their own customized ecommerce and inventory management solution – a great enhancement to promote the quick sale of accessories or even larger equipment.

This new website designed by Industrial Web Solutions allowed the client to achieve his business goals while effectively managing costs. Developed with a flexible architecture, the website can accommodate additional features and enhancements over time to align with the client’s developing business needs and budget.

Flexibility and a great design. That’s what you want in a website solution no matter what your budget will allow for. If the website has to start small and grow along with you that is a perfectly viable approach to take. What you want to avoid at all costs is a fixed solution that forces you into a box that you can’t get out of. Or worse yet, an on-demand solution where you lose all your web pages if you no longer use the service, forcing you to start from scratch.

If you’re thinking of re-designing your website or getting one for the first time, consider this: does the web developer consistently build websites for clients that offer:

• Flexible architecture that allows for future growth
• No risk of losing web pages if a service is discontinued
• Clear, impactful and professional design
• Professional images
• Powerful, intelligently used animation options
• Added features that promote sales and lead acquisition
• Clear calls to action

You can always call us (800) 399-9859. We’ve rescued a lot of businesses from the limitations of an outdated website.

***Find Forklift Pro on Industrial Web Search – keeping industrial search simple.

Categories: industrial marketing, Websites
Tags: cost effective website, website design