You’ve Been in Business How Long? And Your Website Looks Like That!
Posted By Industrial Web Solutions Marketing Team on August 27, 2009
Your website matters! According to a joint study conducted just a few years ago by ThomasNet and Google, 86% of buyers recommended or selected a new supplier or new product or service for their company based on their online experiences. GlobalSpec’s 2009 Economic Survey states that online sources represent four out of five top sources for searching products, services and suppliers. So why on earth would you invite a complete stranger that you hope to do business with to a dull, incomplete, or disorganized mess and expect him to stay?
Oftentimes your website is the first encounter a buyer has with your company. First impressions matter! Trust, reliability, availability, dependability, ease of use, and great customer service – these are the challenges of first impressions! You have to effectively convey each one as fast as possible. Or your potential buyer is just going to get frustrated and click away and see if he has better luck with one of your online competitors.
Online gives you more opportunities to sell to a broader, more expansive audience. But it also gives you more competitors. Be competitive! Start with a professional look and feel that accurately represents your many years of excellent service. If you offer a lot of products, provide search tools that allow visitors to save time by selecting search criteria that gets them to what they are seeking faster (check out www.phase1tech.com to see customized search tools that have increased this client’s online revenue). Make it easy to order, request a quote and get more information. Attach downloadable PDF’s with technical data (cleaner than presenting it on the page in most cases). Include professional, clear images of products. Have a professional copywriter write your sales and marketing copy if you are more an engineer than a writer. Include an About section that doesn’t just say “we, we, we…” but relates your long history to all the ways in which you can help your potential buyers (see blog post Are Your website Visitors Bored With Reading How Great You Are?).
What are you waiting for? Some other company to take away your business? Get at it now! Make your website your highest performing 24/7 sales executive. Make the changes necessary to ensure buyers stay and do business with you!
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