Posted By Industrial Web Solutions Marketing Team on July 27, 2010

If you want to be sure to be found in Twitter by people searching your company directly, or by topics relevant to their interests, then you have to keep tweeting. Twitter’s search tool accesses its database for recent post activity. When you don’t make frequent posts you disappear into oblivion (for all intents and purposes).

One of the easiest ways to make posts is by repurposing articles, news stories, and blog posts by mentioning them and attaching them to Twitter. Be sure to optimize the titles for the audiences you want to attract. And by all means, open up the floor for discussion. The surest way of gaining some audience traction in Twitter is to engage your target audience groups in a stimulating discussion about topics that affect them directly. Demonstrate to them that you know what is important to them and that you offer valuable and insightful views and information. If you find the conversation is getting pretty specific about their needs, then invite them to continue the conversation by phone.

Having customers link to your Twitter account means nothing if you fail to tweet. The value of the tool is the access it provides you to individuals and businesses who can benefit from what you offer – your insight as well as your products and services. Take advantage of the opportunity to let people know what a great resource you are. Keep track of the topics you initiate and see them through. If they are not stimulating any conversation, pick a new topic. Look to news sites and business reports for ideas. And keep tweeting!

Categories: brand management, mobile web marketing, networking, online marketing, professional networking, Sales, social networking
Tags: social media, social networking, tweet, twitter