Industrial Web Solutions Marketing Team | April 14, 2011
Among the most basic but most difficult tasks for a small business is setting, evaluating, and managing goals. Due to the challenges of staffing and budgets, many small businesses get trapped in the survival mode of thinking and then find it difficult to focus on business development. This is an understandable but dangerous way to [...]
Industrial Web Solutions Marketing Team | April 7, 2011
In order to accurately evaluate social media costs you have to understand what is involved. Social media is primarily concerned with delivering highly focused content to your targeted audience groups in order to generate discussion and interest in what you offer. Ultimately you want this kind of activity to generate sales. So what’s really involved? [...]
Industrial Web Solutions Marketing Team | May 4, 2010
I read an interesting post recently by Gary Stein for ClickZ about a San Francisco manufacturer and marketer of backpacks and apparel for urban cyclists who ran a “give away” program designed to generate interest in, and I would presume the sale of, its newly introduced running shoe products. One of the goals was to [...]
