How to Ensure Downstream ROI on “Give-Away” Promos

Industrial Web Solutions Marketing Team | May 4, 2010

I read an interesting post recently by Gary Stein for ClickZ about a San Francisco manufacturer and marketer of backpacks and apparel for urban cyclists who ran a “give away” program designed to generate interest in, and I would presume the sale of, its newly introduced running shoe products. One of the goals was to [...]

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The Power of Effective Branding: How Toyota’s Global Sales Rose 15.3% Despite a Massive Recall

Industrial Web Solutions Marketing Team | March 2, 2010

If you ever doubted the power of effective branding then look to Toyota and cast off all doubts now! Despite the “largest auto recall in U.S. history after incidents of random acceleration resulting in fatalities”, according to Industry Week Toyota achieved a 15.3% increase in global sales. At a time when manufacturers like GM are [...]

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